• Search for securities that match simple (keyword) or advanced criteria such as "development phase."
  
• Choose the trading status of the security or securities you would like to analyze. For example, you would choose "active" for securities currently traded on the Exchange or "all" for all securities available for analysis.


• Select a security (by checking a select box on or off) from the list of securities, which resulted from the search.

Audience Intent
Report Code: TR2
Short Description: Audience Depth
Long Description: The Audience Intent report estimates the total audience -- i.e., intended moviegoers -- within each age and gender segment (e.g., older women.)
User-supplied Parameters
Time: The day/week over which securities are to be analyzed
Age: The number of age ranges to be displayed (as output columns)
Gender: Whether all or male and/or female traders should be analyzed.
Security: Up to 20 securities can be selected for analysis
Mode: The measure (i.e., percent penetration) to be displayed (as output columns)
Output
Sort: Rows are in ascending order, by the name of the securities
Coverage: The analysis is for the holdings of domestic (U.S.A.) traders.

Audience Profile
Report Code: TR3
Short Description: Audience breadth
Long Description: The Audience Profile report estimates the total audience -- i.e., intended moviegoers -- across each age and gender segment.
User-supplied Parameters
Time: The day/week over which securities are to be analyzed
Age: The number of age ranges to be displayed (as output columns)
Gender: Whether all or male and/or female traders should be analyzed.
Security: Up to 20 securities can be selected for analysis
Mode: The measure (i.e., percent composition) to be displayed (as output columns)
Output
Sort: Rows are in ascending order, by the name of the securities
Coverage: The analysis is for the holdings of domestic (U.S.A.) traders.

Audience Demographic Profile
Report Code: TR4
Short Description: Audience Characteristics
Long Description: The Audience Demographic Profile report estimates the composition of the audience for a selected set of securities across a detailed set of demographic segments.
User-supplied Parameters
Time: The day/ week over which securities are to be analyzed
Security: Up to 20 securities can be selected for analysis
Output
Coverage: The analysis is for the holdings of domestic (U.S.A.) traders.

Market Trends
Report Code: TR5
Short Description: Week-over-week market comparison
Long Description: The Market Trends report highlights increasing audience awareness of media properties by presenting a week over week comparison of market metrics.
User-supplied Parameters
Time: The week over which securities are to be analyzed
Security: Up to 20 securities can be selected for analysis
Output
Sort: Rows are in ascending order, by the symbol of the securities selected.
Coverage: The analysis is for the holdings of domestic (U.S.A.) and international traders.

Awareness Movement: Buy/Sell
Report Code: TR6
Short Description: Hollywood Dollar® flow from/to securities
Long Description: The Awareness Movers reports discover relationships and estimate the flow of Hollywood Dollars between securities. For a given security, the Market Movers-Buyers report estimates from which other securities money is flowing into the selected security. The Market Movers-Sellers report does the converse -- it estimates to which other securities money is flowing away from the selected security
User-supplied Parameters
Time: The day over which securities are to be analyzed
Security: Up to 20 securities can be selected for analysis (these securities will be treated, together, as a group.)
Output
Sort: Rows are in descending order, by the percent penetration of traders who bought or sold in order to trade securities from the selected group.
Coverage: The analysis is for the holdings of domestic (U.S.A.) and international traders.

Audience Similarity
Report Code: TR7
Short Description: Film to film audience comparison
Long Description: The Audience Similarity report displays comparative metrics based on the profile, intention and awareness information. The demographic profile score along with the intention/ awareness score are combined to rank order films and determine the most similar comp title in our database.
User-supplied Parameters
Time: The day from which audience data are to be analyzed.
Security: One primary security for analysis. Note: the report will return the top 25 most similar films that have an exact release date in the comparative set.
Output
Sort: Rows are in descending order, by the overall similarity score
Coverage: The analysis is for US audience.

[Market Research Glossary]

[HSX Glossary]